IMC Perspective 8-2 discusses how Siemens developed the Answers campaign to increase awareness of the company and
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IMC Perspective 8-2 discusses how Siemens developed the “Answers” campaign to increase awareness of the company and create a stronger brand identity. Evaluate the big idea used for the “Answers” campaign and discuss what other business-to-business marketers might learn from analyzing this campaign.
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The Siemens Answers campaign is a very good example of how big ideas are important for businesstobus...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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