In identifying an industry's success factors, strategists should:
A. try to single out all factors that play a major role in shaping whether buyer demand grows rapidly or slowly.
B. consider on what basis customers choose between competing brands, what resources and competitive capabilities firms need to be competitively successful, and what shortcomings are almost certain to put a company at a significant competitive disadvantage.
C. consider whether the number of strategic groups is increasing or decreasing and whether the five competitive forces are powerful or relatively weak.
D. consider what it will take to overtake the company with the industry's overall best strategy.
E. focus their attention on what it will take to capitalize on the