In retail pricing, retailers often have a maintained markup. Explain how this maintained markup differs from original

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In retail pricing, retailers often have a maintained markup. Explain how this maintained markup differs from original markup and why it is so important.

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Nov 06, 2013 06:12 AM

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In retail pricing, retailers often have a maintained markup. Explain how this maintained markup differs from original

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Original markup is decided by the retailer It is on ...View the full answer

Marketing The Core

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