In what way can the following basic predispositions affect an MNEs strategic planning: ethnocentric, polycentric, regiocentric and

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In what way can the following basic predispositions affect an MNE’s strategic planning: ethnocentric, polycentric, regiocentric and geocentric?
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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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