Innovations are described as either functional or dysfunctional. Explain and give examples of each.

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:32 AM

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Innovations are described as either functional or dysfunctional. Explain and give examples of each.

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The consequences of diffusion of an innovation may be functional or dysfunctional depending on wheth...View the full answer

International marketing

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