Is a franchise fee the same thing as a royalty fee? Discuss.

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:57 AM

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Is a franchise fee the same thing as a royalty fee? Discuss.

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A royalty fee is that fee a franchisee pays to the franchisor on an ongoing basis Royalties are usua...View the full answer

Marketing Channels

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