Is a research project actually needed? If yes, what kind of project? What areas should the research

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Is a research project actually needed? If yes, what kind of project? What areas should the research focus on? Is the best approach a survey of customers?

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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Question Posted: Dec 07, 2015 06:28 AM

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Is a research project actually needed? If yes, what kind of project? What areas should the research

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Yes research can be very valuable for the Santa Fe Grill The owners nee...View the full answer

Essentials of Marketing Research

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