Is a research project actually needed? Is the best approach a survey of customers? Should employees also

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Is a research project actually needed? Is the best approach a survey of customers? Should employees also be surveyed? Why or why not?

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Essentials of Marketing Research

ISBN: 978-0078028816

3rd edition

Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau

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Question Posted: Dec 14, 2018 04:20 AM

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Is a research project actually needed? Is the best approach a survey of customers? Should employees also

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Yes research can be very valuable for the Santa Fe Grill The owners need to know what is im...View the full answer

Essentials of Marketing Research

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