Is marketing one-way or two-way communication? Why?

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Management Leading and Collaborating in a Competitive World

ISBN: 978-1259546945

12th edition

Authors: Thomas Bateman, Scott Snell

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Question Posted: Sep 15, 2017 12:22 PM

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Is marketing one-way or two-way communication? Why?

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Marketing in todays business environment must reflect twowa...View the full answer

Management Leading and Collaborating in a Competitive World

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