Is the amount of money spent by companies on advertising a function of the total sales of
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Is the amount of money spent by companies on advertising a function of the total sales of the company? Show are sales income and advertising cost data for seven companies published by Advertising Age.
Use the data to develop a regression line to predict the amount of advertising by sales. Compute se and r2. Assuming = .05, test the slope of the regression line. Comment on the strength of the regressionmodel.
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Related Book For
Business Statistics for Contemporary Decision Making
ISBN: 978-0470910184
6th Edition
Authors: Ken Black
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