“It’s hard to focus on what we want to achieve. I look at what our real competitors, the convenience stores, are doing and think we should copy that. Then a hundred customers come in, and I listen to each of them, and they say we should keep our little store the same, with friendly clerks and old fashioned cash registers. Then, when I pick up a copy of SuperMarket News, they say that the wave of the future is super grocery stores, with no individual prices marked and UPC scanners replacing clerks. I’m pulled in so many directions I can’t really settle on a strategy for our grocery store,” admits Geoff Walsham, owner and manager of Jiffy Geoff’s Grocery Store.
In a paragraph, apply the concept of permeable organizational boundaries to analyze Geoff’s problem in focusing on organizational objectives.