Kali Johnson, a recent college graduate, is interviewing with a large garden product firm that relies on television for its direct response advertising Your portfolio looks very good Im sure you can write, the interviewer says, but let me ask you what is it about our copy that makes it more importa...

Kali as a good writer has much to offer the gardenproduct firm All advertis ...

Kali Johnson, a recent college graduate, is interviewing with a large garden product firm that relies on

Question:

Kali Johnson, a recent college graduate, is interviewing with a large garden product firm that relies on television for its direct-response advertising. “Your looks very good. I’m sure you can write,” the interviewer says, “but let me ask you what is it about our copy that makes it more important than copy written for Ford, Pepsi, or Pampers?” What can she say that will help convince the interviewer she understands the special demands of direct-response writing?

Portfolio
A portfolio is a grouping of financial assets such as stocks, bonds, commodities, currencies and cash equivalents, as well as their fund counterparts, including mutual, exchange-traded and closed funds. A portfolio can also consist of non-publicly...