List four ways that publicity activity is evaluated. What, if any, are the drawbacks of each one?

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Public Relations Strategies and Tactics

ISBN: 978-0134003689

11th edition

Authors: Dennis L. Wilcox, Glen T. Cameron

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Question Posted: Jan 31, 2015 07:09 AM

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List four ways that publicity activity is evaluated. What, if any, are the drawbacks of each one?

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Public Relations Strategies and Tactics

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