What are the advantages of systematic tracking and content analysis of news clippings?

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Public Relations Strategies and Tactics

ISBN: 978-0134003689

11th edition

Authors: Dennis L. Wilcox, Glen T. Cameron

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Question Posted: Jan 31, 2015 07:09 AM

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What are the advantages of systematic tracking and content analysis of news clippings?

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The value of systematic tracking includes continuing regular feedback to determ...View the full answer

Public Relations Strategies and Tactics

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