Liu Company provided the following income statement for last year: Sales ...............................................$1,040,000 Less: Variable expenses ........................ 700,250

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Liu Company provided the following income statement for last year:

Sales ...............................................$1,040,000

Less: Variable expenses ........................ 700,250

Contribution margin ............................ 339,750

Less: Fixed expenses ............................ 183,750

Operating income ............................... $156,000

At the beginning of last year, Liu had $28,300 in operating assets. At the end of the year, Liu had $23,700 in operating assets.

Required:

1. Compute average operating assets.

2. Compute the margin and turnover ratios for last year.

3. Compute ROI.

4. Briefly explain the meaning of ROI.

5. Comment on why the ROI for Liu Company is relatively

Contribution Margin
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...
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Cornerstones of Managerial Accounting

ISBN: 978-0176530884

2nd Canadian edition

Authors: Maryanne M. Mowen, Don Hanson, Dan L. Heitger, David McConomy, Jeffrey Pittman

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