Magazines are sold both through newsstands and subscriptions. Advertising accounts for up to one-half of the revenues

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Magazines are sold both through newsstands and subscriptions. Advertising accounts for up to one-half of the revenues of magazines like Time and Sports Illustrated. How should a publisher determine the price of subscriptions relative to newsstands?

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Managerial Economics Markets and the Firm

ISBN: 978-0618988624

2nd edition

Authors: William Boyes

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Question Posted: Sep 27, 2014 06:16 AM

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Magazines are sold both through newsstands and subscriptions. Advertising accounts for up to one-half of the revenues

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The prices depend on price elasticity The subscriptions ...View the full answer

Managerial Economics Markets and the Firm

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