After observing customers traffic patterns, Bashas Markets repositioned the greeting card section in its stores, and card

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After observing customers’ traffic patterns, Bashas’

Markets repositioned the greeting card section in its stores, and card sales increased substantially. To increase sales for the following types of companies, what information might marketing researchers want to gather from customers?

a. Furniture stores

b. Gasoline outlet service stations

c. Investment companies

d. Medical clinics

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Related Book For  book-img-for-question

Foundations Of Marketing

ISBN: 9781285429779

6th Edition

Authors: William M. Pride, O. C. Ferrell

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