Managers at the fitness center believed that word-of-mouth recommendations from friends bring in new members who spend

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Managers at the fitness center believed that word-of-mouth recommendations from friends bring in new members who spend more money at AFC than those who don't join the center because of a friend's recommendation.
a. Using the independent samples f-test, determine whether or not managers' assumptions are correct.
b. Would your answer to part (a) change if the level of significance for determining whether or not a result is statistically significant were changed from 0.05 to 0.10? Explain.
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Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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