Many businesses would like to get inside the minds of their customers to know what they are thinking. This can be accomplished through understanding the factors that influence consumer buying behavior. Follow these three steps to complete this Discussion topic:
Step 1: Using the following survey report VALS®. This survey determines a person's consumer preferences,, etc. (I did this and the survey and the results are attached).

Step 2: Conduct an information search on Mercedes Company and evaluate the alternatives of the complete product offering.
Step 3: Write your response to the following questions pertaining to consumer decision making:
Based on the information you gathered and alternatives available on the company website you explored, which vehicle offering seems to be the most relevant to your needs? Explain why?
Using the results of the VALS survey, describe the accuracy of results and relate them to your vehicle choice.
Discussed three of the factors that affect consumer buying behavior and explain why they would impact your decision to buy the vehicle most relevant to your needs.

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1. Your VALSTM Type Primary Type: BelieversSecondary Type: Survivors US VALST Framework High Resources Innovators Ideals Achlevement Sef-Expreealon Thinkers Achlevrs Expeeners Bellevers Stivers Makers SurvMvors Low Resources 2015 by Srategic Business Inaghts.All rights reserved. 3. Your primary VALS type means that you are most like the Believers consumer group. Your secondary type-the group you are next most like-is Survivors 4. Your primary VALS type represents your dominant approach to life. The secondary type represents a particular emphasis on the dominant approach.