Most people quickly relate to the notion that some purchasing decisions are more involving than others are.

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Most people quickly relate to the notion that some purchasing decisions are more involving than others are. What kinds of products or services do you consider highly involving? What makes these products more involving from your point of view?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:40 AM

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Most people quickly relate to the notion that some purchasing decisions are more involving than others are.

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Involvement with a product or service can be a functi...View the full answer

Advertising and Integrated Brand Promotion

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