Name your favourite retail store. a) Describe in detail the aspects of store design and merchandise that
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a) Describe in detail the aspects of store design and merchandise that appeal to you.
b) Describe how this image attracts the target customer.
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The target market must be researched in detail to understand the lifestyle and purchasing behaviour ...View the full answer
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Related Book For
Retailing Management
ISBN: 978-0070893207
4th Canadian Edition
Authors: Michael Levy, Barton Weitz, Dea Watson
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