Nike is a global brand, yet it alters its promotions to meet local tastes. Go to store.nike.com/gb/en_gb/

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Nike is a global brand, yet it alters its promotions to meet local tastes. Go to store.nike.com/gb/en_gb/ and explore the U.K. site. Now go to the U.S. site. How are these websites different?

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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:52 AM

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Nike is a global brand, yet it alters its promotions to meet local tastes. Go to store.nike.com/gb/en_gb/

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The product assortment that Nike offers to UK customers is different from the pr...View the full answer

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