Pick a high tech product that was successful (e.g., VCR) and one that was not (e.g., the

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Pick a high tech product that was successful (e.g., VCR) and one that was not (e.g., the videodisc player, Apple Newton). Using Everett Roger’s five factors facilitating the adoption of new technological products (relative advantage, etc.), explain the difference in the product’s success.
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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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