Question: Purell announced that the new chemical formula for its hand sanitizer was so effective that just 1 squirt of Purell Advanced Hand Sanitizer kills as

Purell announced that the new chemical formula for its hand sanitizer was so effective that "just 1 squirt of Purell Advanced Hand Sanitizer kills as many germs as two squirts of any other national brand." If Purell succeeds in convincing consumers that its claim is correct, would its demand curve become more elastic or less elastic? Briefly explain.

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