Sam Yu wants to measure customer satisfaction within his region. Link an appropriate performance measure with each

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Sam Yu wants to measure customer satisfaction within his region. Link an appropriate performance measure with each balanced scorecard perspective.

Customer Satisfaction

1. Financial (investors)

2. Learning and growth (employees)

3. Internal business processes

4. Customers

Possible Performance Measures

a. Number of staff promotions

b. Number of repeat customers

c. Number of process improvements

d. Percentage sales increase over last period

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Managerial Accounting

ISBN: 9780538742801

11th Edition

Authors: Susan V. Crosson, ‎ Belverd E. Needles

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