Sam Yu wants to measure customer satisfaction within his region. Link an appropriate performance measure with each
Question:
Sam Yu wants to measure customer satisfaction within his region. Link an appropriate performance measure with each balanced scorecard perspective.
Customer Satisfaction
1. Financial (investors)
2. Learning and growth (employees)
3. Internal business processes
4. Customers
Possible Performance Measures
a. Number of staff promotions
b. Number of repeat customers
c. Number of process improvements
d. Percentage sales increase over last period
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Related Book For
Managerial Accounting
ISBN: 9780538742801
11th Edition
Authors: Susan V. Crosson, Belverd E. Needles
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