Segmentation is the process of breaking a population down into smaller groups and marketing to them. Is

Question:

Segmentation is the process of breaking a population down into smaller groups and marketing to them. Is it possible for a small business to over segment its market? How would that be dangerous?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Small Business Management Entrepreneurship and Beyond

ISBN: 978-0538453141

5th edition

Authors: Timothy s. Hatten

See More Books

Question Posted: Sep 24, 2012 07:31 AM

See More Questions

Is it possible for a small business owner to take an active role in social responsibility? What are some ways that a small business (for example, a family business or a local business you are...
Research is the process of planning, collecting, and analyzing data relevant to a marketing decision. Review the information on the role of marketing research in your text. Then think of how your...
A major focus of this course is the process of financial reporting. (a) What is meant by the term financial reporting? (b) What are the principal accounting reports involved in the financial...
Please, find Arithmetic Mean by using Coding method, Geometric Mean, Harmonic Mean, Mode, Median & Quartile Deviation of the given data. ASAP Classes 50-59 f 45 0-9 60-69 7 24 10-19 70-79 16 14 20-29...
F has domain [0, 6] but is not necessarily continuous, and f does not attain a maximum.
If a by-product must be further processed after separation from the main product and only additional processing costs are assigned to the by-product, what will be the effect on the cost of the main...
Why does AIDS present a particular problem for the hospitality industry?
Five years ago a dam was constructed to impound irrigation water and to provide flood protection for the area below the dam. Last winter a 100-year flood caused extensive damage both to the dam and...
6.4.5.8 Break-even sales and sales to realize operating income For the current year ended March 31, Cosgrove Company expects fixed costs of $557,200, a unit variable cost of $56, and a unit selling...
Based on the DBM job description, extract a list of task and contextual performance behaviors. Refer to Table 4.2 for a review of the differences between task and contextual performance. Consider the...
What are some of the limitations of the process of market research? How can the entrepreneur offset these limitations?
What do you think is the biggest limitation for small businesses conducting market research?
Will price be lower if duopoly firms set price or if they set quantity? Under what conditions can you give a definitive answer to this question?
Your company has a Microsoft 365 E5 subscription. You need to review the Advanced Analysis tab on emails detected by Microsoft Defender for Office 365. What type of threat policy should you...
(a) The Bright company is evaluating a project which will cost Rs 1,00,000 and will have no salvage value at the end of its 5-year life. The project will save costs of Rs. 40,000 a year. The company...
Dispatcher Collins is retiring after 30 years on the job. If each of the 38 officers in the department contributes $9 for a retirement gift, what is the total amount that could be spent on this gift
XYZ CO Adjusted Trial Balance Debit Credit Cash Accounts receivable Office supplies Prepaid rent $ 40 850 1 490 1 530 4 000 Office equipment Accumulated Depreciation Accounts payable 7 000 $ 450 1...
What positive outcomes could result from implementing job enlargement, job rotation, and job enrichment in an organization with which you are familiar? What objections or obstacles might be...
What is the equation for calculating required sales revenue in units using CVP analysis? LO1
Tarick Toys Company manufactures video game consoles and accounts for product costs using process costing. The following information is available regarding its June inventories. The following...
The transmission schedule (Table 6.3) for a given flow lists for each second the number of packets sent between that time and the following second. The flow must stay within the bounds of a token...
Obtain from your library a copy of following article: Laurie Bassie and Daniel McMurrer, "Maximizing Your Return on People," Harvard Business Review (March 2007), pp. 115-123. The authors of this...
Identify and explain the three objectives of management compensation.
Explain the three types of management compensation.
Calculate Social Security taxes, Medicare taxes and FIT for Jordon Barrett. He earns a monthly salary of $11,100. He is single and claims 1 deduction. Before this payroll, Barretts cumulative...
Bass Accounting Services expects its accountants to work a total of 26,000 direct labor hours per year. The company's estimated total indirect costs are $ 260,000. The company uses direct labor hours...
The Balance Sheet has accounts where the accountant must make estimates. Some situations in which estimates affect amounts reported in the balance sheet include: Allowance for doubtful accounts....

Segmentation is the process of breaking a population down into smaller groups and marketing to them. Is

Question:

Step by Step Answer:

Yes it is possible for a small business to over segment its market But this ove...View the full answer

Small Business Management Entrepreneurship and Beyond

Students also viewed these Management Leadership questions