Southwestern University (SWU), a large state college in Stephenville, Texas, 30 miles southwest of the Dallas/Fort Worth metroplex, enrolls close to 20,000 students. In a typical town-gown relationship, the school is a dominant force in the small city, with more students during fall and spring than permanent residents.

A longtime football powerhouse, SWU is a member of the Big Eleven conference and is usually in the top 20 in college football rankings. To bolster its chances of reaching the elusive and long-desired number-one ranking, in 2005 SWU hired the legendary Bo Pitterno as its head coach. Although the number-one ranking remained out of reach, attendance at the five Saturday home games each year increased. Prior to Pitterno's arrival, attendance generally averaged 25,000 to 29,000 per game. Season ticket sales bumped up by 10,000 just with the announcement of the new coach's arrival. Stephenville and SWU were ready to move to the big time!

Southwestern University Football Game Attendance, 2005–2010

1. Develop a forecasting model, justify its selection over other techniques, and project attendance through 2012.
2. What revenues are to be expected in 2011 and 2012?
3. Discuss the school'soptions.

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GAME ATTENDEES OPPONENT ATTENDEES OPPONENT ATTENDEES OPPONENT Baylor Texas LSU 36,100 40.200 39.100 25,300 36.200 34.200 35.900 46.500 43.100 27.900 39.200 Oklahoma TCU 39.800 Texas Teclh 26.900 35.100 UCLA Nevada Ohio State USC Rice 2008 2010 GAME ATTENDEES OPPONENT ATTENDEES OPPONENT ATTENDEES OPPONENT 41.900 46.100 43.900 30.100 40.500 46,900 50,100 45.900 36,300 49,900 LSU Missouri Florida Miami Duke 48,200 44,200 33,900 47.800 ndiana North Texas Texas A&M Southern Oklahoma fexas Prairie View A&M Montana Arizona State 48*