7.3 DuPont analysis application. Using the DuPont analysis, discuss the comparative business approach of Tootsie Roll and ConAgra.

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Tootsie 1998 Roll ConAgra Net margin 17.4% 2.6% Total asset turnover 0.797 2.037 Return on assets 13.8% 5.4% Financial leverage 1.229 4.211 Return on equity 17.0% 22.6%