Your friend has $5000 to invest in the stockmarket and is deciding between investments in Bamboo Ltd or Panda Ltd. In the most recent reporting period, Panda Ltd made a profit after tax of $1500000, compared to Bamboo Ltd’s after-tax profit of $750000. On this basis, your friend believes Panda Ltd is the superior investment. Discuss your friend’s investment choice. In doing so, suggest other financial data that should be considered. Identify the non-financial data that may also be of interest to inform your friend’s investment decision.