1. Discuss how disruptions being created by digital media and other technologies are impacting advertising agencies. What...
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1. Discuss how disruptions being created by digital media and other technologies are impacting advertising agencies. What changes do agencies need to make to respond to these disruptions? (LO 3-3, 3-5)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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