1. Discuss some of the reasons a marketer might choose to create a personality symbol or character...
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1. Discuss some of the reasons a marketer might choose to create a personality symbol or character to represent the company or brand. Choose one of the personality symbols discussed in the chapter opener and discuss the company’s decision to use this individual as a personality symbol for the brand in its advertising. (LO 9-2)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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