1. Discuss the reasons why more marketers are using influencers as part of their integrated marketing communications...
Question:
1. Discuss the reasons why more marketers are using influencers as part of their integrated marketing communications strategy. Why might a marketer choose to use micro-influencers rather than a popular macroinfluencer such as a popular celebrity? (LO 5-3)
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answered By
Fahmin Arakkal
Tutoring and Contributing expert question and answers to teachers and students.
Primarily oversees the Heat and Mass Transfer contents presented on websites and blogs.
Responsible for Creating, Editing, Updating all contents related Chemical Engineering in
latex language
8+ Reviews
22+ Question Solved
Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
Question Posted:
