1. In your judgment, are the following deceptive? a. Geritol (tired blood). b. Wonder Bread (the implied...

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1. In your judgment, are the following deceptive?

a. Geritol (tired blood).

b. Wonder Bread (the implied uniqueness issue).

c. Colgate-Palmolive (the use of simulated sandpaper).

d. Efficen (implying a benefit that doesn’t exist).

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 08:00 AM

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1. In your judgment, are the following deceptive? a. Geritol (tired blood). b. Wonder Bread (the implied...

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Advertising Management

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