1. Suppose that a motivation research study found that homemakers disliked a certain transparent, clinging, wrapping material because of their basic dislike of cooking, which was subconsciously transferred to the material. As a result, nonkitchen uses were emphasized in the advertising. Is this manipulation? In the research, the housewives were told only that the aim of the study was to determine their attitudes toward housekeeping in general. Was such a guise ethical?