1. The chapter opener discusses the challenges facing the magazine industry and how they have affected iconic...
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1. The chapter opener discusses the challenges facing the magazine industry and how they have affected iconic publications such as Time, Fortune, and Sports Illustrated. Discuss the challenges facing the magazine industry. Do you think magazines can survive the changes occurring in the media industry?
(LO 12-1, 12-4)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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