10. There are some who predict that traditional outdoor ads like billboards may soon cease to exist,...
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10. There are some who predict that traditional outdoor ads like billboards may soon cease to exist, in part due to the rapid growth of digital signage. Take a position in support of or opposition to this prediction, supporting your argument with examples. (LO 13-1)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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