1. The lead-in to this chapter discusses how legacy brands like P&G are now going direct to...

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1. The lead-in to this chapter discusses how legacy brands like P&G are now going direct to consumers.

Explain how they are doing this and offer some reasons why they are doing so. (LO 14-3)

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Advertising And Promotion An Integrated Marketing Communications Perspective

ISBN: 9781260570991

12th International Edition

Authors: George Belch, Michael Belch

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Question Posted: Jul 24, 2024 11:00 AM

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1. The lead-in to this chapter discusses how legacy brands like P&G are now going direct to...

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Advertising And Promotion An Integrated Marketing Communications Perspective

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