10. Companies like Old Navy and General Mills have employed the use of interracial ads, and have...
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10. Companies like Old Navy and General Mills have employed the use of interracial ads, and have stirred up both controversy and support. Comments have been made that while some believe that we are in a postracism era, others disagree. Provide arguments for both sides and explain the potential impact on the brands. (LO 21-3)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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