9. The CEOs of Abercrombie & Fitch and American Apparel have both been variously characterized as either
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9. The CEOs of Abercrombie & Fitch and American Apparel have both been variously characterized as either manipulators of the media for their ability to generate publicity for their companies or petulant. Both have lost their jobs in the face of declining sales. Are they geniuses or just sexist? Support your argument. (LO 21-1)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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