8. The chapter discusses how many marketers are struggling with their multicultural marketing efforts and suggests that
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8. The chapter discusses how many marketers are struggling with their multicultural marketing efforts and suggests that one reason may be the lack of diversity in advertising agencies. What are some of the reasons for the low number of minorities, such as African Americans, working in advertising? How can the industry address this problem? (LO 21-2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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