10. IMC Perspective 6-1 discusses the comparative advertising battle between AB InBev and MillerCoors over the use...
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10. IMC Perspective 6-1 discusses the comparative advertising battle between AB InBev and MillerCoors over the use of corn syrup in Miller Lite and Coors Light beer. Do you think the Bud Light ads that accuse Miller Lite and Coors Light of using corn syrup are misleading?
Which company do you side with in this controversy?
(LO 6-3)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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