11. What are the three major forms of cooperative advertising? Discuss how and when marketers might use
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11. What are the three major forms of cooperative advertising? Discuss how and when marketers might use each form of cooperative advertising. (LO 16-3)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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