13. The concentration ratio in the beer industry went from 21 percent in 1947 to 34 percent...

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13. The concentration ratio in the beer industry went from 21 percent in 1947 to 34 percent in 1963. Yet the fact that Pabst was third in 1952, ninth in 1957, and third again in 1962 indicates that the industry was far from stable. FurtherĀ¬

more, regional brands like Lone-Star and Pearl, two Texas brands that forced a?

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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