14. Some argue that comparative advertisements in which one or more competi tors are explicitly named are

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14. Some argue that comparative advertisements in which one or more competi¬

tors are explicitly named are unfair to competitors and tend to be deceptive and therefore should be illegal. Such advertisements are, in fact, illegal in France, Belgium, Spain, and Italy. Comment.

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 08:00 AM

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14. Some argue that comparative advertisements in which one or more competi tors are explicitly named are

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