16. It has been proposed by Ralph Nader that a 100 percent tax be applied on all advertising expenditures in excess of a percentage specified for different com¬

panies by the FTC. Evaluate this proposal. How else might large advertising ex¬

penditures be reduced? What would be the effect of a law outlawing advertising in the cigarette industry? In the detergent industry (in which 11 percent of sales is spent on advertising)?