2. Digital and Social Media Perspective 18-1 discusses the fact that some marketers do not trust the

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2. Digital and Social Media Perspective 18-1 discusses the fact that some marketers do not trust the effectiveness measures that are available to them, and thus do not attempt to measure the impact of their programs.

Are they right, or wrong? Provide examples to support your position. (LO 18-3)

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Advertising And Promotion An Integrated Marketing Communications Perspective

ISBN: 9781260570991

12th International Edition

Authors: George Belch, Michael Belch

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Question Posted: Jul 24, 2024 11:00 AM

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2. Digital and Social Media Perspective 18-1 discusses the fact that some marketers do not trust the

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Advertising And Promotion An Integrated Marketing Communications Perspective

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