2. Discuss the importance of logos. Why have logos for brands such as Nike, Apple, McDonalds and...
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2. Discuss the importance of logos. Why have logos for brands such as Nike, Apple, McDonald’s and Coca-Cola become so widely recognized and memorable?
(LO 5-1, 5-2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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