4. Figure 1010 in the text discusses how to use BDI and CDI indexes. Give an example...
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4. Figure 10–10 in the text discusses how to use BDI and CDI indexes. Give an example of products that may be at each of the four positions described in the Figure.
Explain your reasoning (LO 10-2)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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