4. Figure 4-10 details a number of external influences on consumer behavior. Describe each of these influences,
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4. Figure 4-10 details a number of external influences on consumer behavior. Describe each of these influences, explaining how it might have an impact on consumer behavior, and provide an example of each.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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