4. IMC Perspective 11-1 discusses how major media companies are planning to reduce the number of commercials
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4. IMC Perspective 11-1 discusses how major media companies are planning to reduce the number of commercials shown during network TV shows. Discuss why major broadcast and cable networks are considering reducing the number of commercials and the pros and cons of doing so. (LO 11-1, 11-2)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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